After checking some ngTLDs the other day, I was a little surprised at certain huge corporations’ not using their .club, .life, .site and other versions of the company name if they owned them. Except Amazon, who has acquired many of their names, and hosted them so they redirect to the main site. For instance, Amazon.tech and Amazon.life are two very nice examples of useful names that could have very specific missions in the future.
But Yahoo, Google, Pepsi, Coke, Huffingtonpost, Bing, and a few others are not using all the names they could, and Bing in particular has not even bothered grabbing these extensions before someone else got them; someone is selling Bing.club for $1999, and someone else unnamed registered Bing.one.
If you own a nice dictionary word domain and it’s a killer, it just might be worth it to register some of its fellow extensions, if you can see the word as a brand all on its own. I felt this way about one or three of our most valuable brandables.
=====Blogger Morgan Linton’s recent remarks on liquid domains — referring to only numerics just now — were a bit confusing. He asserts that domainers should keep a portion of your portfolio devoted to numerics in order to have quick cash if needed. Why not simply save money in the bank instead of holding narrow-margin domains? Numerics that make good money are terribly competitive. For westerners the price potentials might be rather opaque. Who among us is an astute judge of how much a numeric with a pattern is valued, before it’s at auction? Furthermore, a lower-priced numeric may have such a low return that you’d need to avoid marketplace commissions altogether.
